Web Design Service for Manufacturing Companies

Creating Professional, Custom Website Designs for Manufacturers

Your manufacturing business deserves a website that builds credibility, establishes trust with your audience and drives more traffic and conversions.

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Since 2018, Azuro Digital has been meticulously designing & developing cutting-edge websites for manufacturers in various sectors across the globe. Are you ready to be our next success story?

Manufacturing Web Design Workflow

Our Step-by-Step Process

Industry Research

We conduct research on your business, target market and competitors to ensure that your manufacturing website stands out with the right strategy for design, content and SEO.

Marketing Strategy Review

We review your marketing channels and sales process to enable your website to support those lead generation sources in terms of the overall user journey, messaging and analytics.

SEO Research & Planning

We do an SEO audit of your existing site and establish benchmarks for future traffic expectations. We will perform comprehensive keyword research and optimize your content accordingly.

Conversion Strategy

Time to convert your website traffic into paying customers. This involves using the right calls-to-action, displaying impactful social proof to build credibility, and streamlining the user experience.

Content Outline & Editing

We will help you determine what pages to have, what sections to have on each page, and how the content should be laid out. We will also make edits to enhance the quality of your content.

Design & Development

When designing and developing your manufacturing website, we prioritize accessibility, security, speed, reliability, authenticity, SEO, conversion rates, and the end-to-end user experience.

Unlimited Revisions

We provide as many design concepts and revisions as needed. Creating a website is an intimate process and we believe in being flexible. We treat our manufacturing clients like partners.

Quality Assurance & Testing

We make sure that your website looks perfect across all devices, browsers and screen sizes. We also ensure that all functionality works correctly and that all SEO tasks have been implemented.

Launch & Maintenance

We launch your website and train your team on how to edit and manage the website yourselves. We're also always available to make any ongoing edits and additions on your behalf.

Superior Websites for Manufacturing

Many manufacturers rely on direct relationships and referral networks for lead generation. However, it’s still important to have a high-quality website since many of these “warm” leads will still check your website to inform their decision on whether to move forward – and the quality of your website is often perceived as a reflection of your company as a whole. Your website should also be SEO-focused to generate additional leads!

FAQs

Your Questions, Answered

What are your top strategies for manufacturing web design?

When it comes to manufacturing web design strategies, there are several key principles to consider. Here are some of the most important elements:

Leverage several forms of social proof in the right places
Make your calls-to-action noticeable, frequent & enticing
Create a clean, cohesive and modern design
Keep it simple, prioritize the user experience, and don’t go overboard with “unique” or “flashy” design concepts
Write compelling copy
Use the power of “testimonial videos” and/or “explainer videos”
Research your competitors
Optimize your website for Google (SEO)
Maximize site speed
Always be testing

For a deeper dive into each of the tips above, click here.

What is your web design process and philosophy?

As a results-driven agency, we focus on generating revenue for our manufacturing clients.

We believe that the purpose of web design is not only to create something beautiful, but to create something that will produce high-quality leads and improve your close rate once a lead is in your sales process.

To deliver a strong return on your investment, we prioritize industry research, search engine optimization, conversion rate optimization, and creating a user experience that drives engagement and intrigue.

We consistently win design awards from platforms like DesignRush, WebAwards, CSS Design Awards and more, but we’re prouder of the bottom-line results that we achieve for our clients.

We’ve accumulated over 100 five-star reviews on platforms like Clutch and Google, and our clients love to talk about the measurable results that they’ve achieved with Azuro.

We treat our clients like partners every step of the way!

Which platforms do you use for web development?

We typically use WordPress to develop websites. WordPress is by far the most popular website builder in the world – and for good reason. It’s flexible, fast, secure, open source and easy to use.

While we use WordPress in most cases, we also use Webflow for some projects.

All of our designs are custom-made, fully accessible and responsive across all devices and screen sizes. If you’re seeking a top-tier website that stands out from competitors, we’ve got you covered!

Do you only provide web design services for manufacturing companies?

While many of our web design clients are manufacturers, we also provide web design services in many other industries such as healthcare, real estate, technology, financial services, legal services, nonprofits and B2B companies. We deliver custom solutions that are catered to the unique needs of each client. We act as a true partner on all projects and we form long-lasting relationships with every client.

Do you perform ongoing A/B testing to maximize results?

Yes, we do this for many clients. While we maximize your ROI as much as possible from the beginning, it’s always best to conduct ongoing A/B split testing upon the launch of a website. That way, we can test different versions of your website in order to collect data and make changes based on what actually performs best. We set up comprehensive analytics to measure traffic and conversions, allowing us to make smart decisions and maximize your website’s results on an ongoing basis.

Recent Work

Some of Our Manufacturing Web Design Projects

Valpac

Valpac is an adhesive toll manufacturer in Maryland with over 40 years of industry expertise. They hired us to redesign and redevelop their website, along with a new logo and brand guidelines. Check it out!

"Azuro Digital did a great job designing our website and logo. The team communicated very well and delivered on time, every time. Very professional, very high level work."

Jeff Radziewicz

Business Development Director at Valpac

Sellick Equipment

Sellick Equipment is a forklift manufacturer in Ontario, established in 1969. The Azuro team redesigned and redeveloped their website with a focus on conversion rate optimization and search engine optimization.

“Azuro did a great job and we are happy with the end product. The project scope was well understood and it shows with the improvements they made to our design quality and SEO. Their team is timely, and the ongoing support post launch has been exceptional.”

Devin Peters

Territory Sales Manager