Web Design Service for Insurance Companies

Creating Professional, Custom Website Designs for Insurance

Delivering modern, lead-generating website design services for insurance companies since 2018. Are you ready to become our next success story?

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Whether you represent an insurance company, brokerage or carrier, Azuro Digital has you covered with our cutting-edge insurance web design services. Let's grow your digital presence!

Insurance Web Design Workflow

Our Step-by-Step Process

Industry Research

We conduct research on your business, target market and competitors to ensure that your insurance website stands out from the crowd with the right strategy for design, content and SEO.

Marketing Strategy Review

We review your marketing channels and sales process to enable your website to support those lead generation sources in terms of the overall user journey, messaging and analytics.

SEO Research & Planning

We do an SEO audit of your existing site and establish benchmarks for future traffic expectations. We will perform comprehensive keyword research and optimize your content accordingly.

Conversion Strategy

Time to convert your website traffic into paying customers. This involves using the right calls-to-action, displaying impactful social proof to build credibility, and streamlining the user experience.

Content Outline & Editing

We will help you determine what pages to have, what sections to have on each page, and how the content should be laid out. We will also make edits to enhance the quality of your content.

Design & Development

When designing and developing your insurance website, we prioritize accessibility, security, speed, reliability, authenticity, SEO, conversion rates, and the end-to-end user experience.

Unlimited Revisions

We provide as many design concepts and revisions as needed. Creating a website is an intimate process and we believe in being flexible. We treat our insurance clients like partners.

Quality Assurance & Testing

We make sure that your website looks perfect across all devices, browsers and screen sizes. We also ensure that all functionality works correctly and that all SEO tasks have been implemented.

Launch & Maintenance

We launch your website and train your team on how to edit and manage the website yourselves. We're also always available to make any ongoing edits and additions on your behalf.

Superior Websites for Insurance

We work with all types of insurance providers – from life insurance to cyber insurance and everything in between. As an insurance company, your website visitors are looking for signs of trust, credibility and simplified information to easily understand what you offer and what the next steps are. At Azuro, we help you with all aspects of achieving that goal – from the design aesthetic and content quality to the user experience and SEO.

FAQs

Your Questions, Answered

What are your top strategies for insurance web design?

When it comes to insurance web design strategies, there are several key principles to consider. Here are some of the most important elements:

Leverage several forms of social proof in the right places
Make your calls-to-action noticeable, frequent & enticing
Create a clean, cohesive and modern design
Keep it simple, prioritize the user experience, and don’t go overboard with “unique” or “flashy” design concepts
Write compelling copy
Use the power of “testimonial videos” and/or “explainer videos”
Research your competitors
Optimize your website for Google (SEO)
Maximize site speed
Always be testing

For a deeper dive into each of the tips above, click here.

What is your web design process and philosophy?

As a results-driven web design agency, we focus on generating revenue for our insurance clients.

We believe that the purpose of web design is not only to create something beautiful, but to create something that will increase your volume of leads & sales.

To deliver a strong return on your investment, we prioritize industry research, search engine optimization, compelling copywriting, conversion rate optimization, and creating a user experience that drives engagement.

We consistently win design awards from platforms like DesignRush, WebAwards, CSS Design Awards and more, but we’re prouder of the bottom-line results that we achieve for our clients.

We’ve accumulated over 100 five-star reviews on platforms like Clutch and Google, and our clients love to talk about the measurable results that they’ve achieved with Azuro.

We treat our clients like partners every step of the way!

Which platforms do you use for web development?

We typically use WordPress to develop insurance websites. WordPress is by far the most popular website builder in the world – and for good reason. It’s flexible, fast, secure, open source and easy to use.

While we use WordPress in most cases, we also use Webflow for some projects.

All of our designs are custom-made, fully accessible and responsive across all devices and screen sizes. If you’re seeking a top-tier website that stands out from competitors, we’ve got you covered!

Do you only provide web design services for insurance companies?

While many of our web design clients are insurance companies, we also provide web design services in many other industries such as manufacturing, SaaS, healthcare, legal services and more. We deliver custom solutions that are catered to the unique needs of each client. We act as a true partner on all projects and form long-lasting relationships.

Do you perform ongoing A/B testing to maximize results?

Yes, we do this for many insurance clients. While we maximize your ROI as much as possible from the beginning, it’s always best to conduct ongoing A/B split testing upon the launch of a website. That way, we can test different versions of your website in order to collect data and make changes based on what actually performs best. We set up comprehensive analytics to measure traffic and conversions, allowing us to make smart decisions and maximize your insurance website’s results on an ongoing basis.

Insurance Web Design Project

Check Out Our Recent Work!

Park Shield

Park Shield is an insurance provider for owners of manufactured home communities, with over 1,400 clients across the US. They hired Azuro Digital to design and develop a clean, modern, SEO-focused website.

“Our website’s conversion rate and search engine traffic have both gone up with Azuro. We’re getting more contact form submissions and more clients from our site. It’s well-designed and perfectly structured. Really gives the right impression.”

Matt Hansen

Director of Analytics at Park Shield