Web Design Service for Insurance Companies

Creating Professional, Custom Website Designs for Insurance

Delivering modern, lead-generating website design services for insurance companies since 2018. Are you ready to become our next success story?

Person Signing Insurance Contract

Whether you represent an insurance company, brokerage or carrier, Azuro Digital has you covered with our cutting-edge insurance web design services. Let's grow your digital presence!

Insurance Web Design Workflow

Our Step-by-Step Process

Insurance Web Designer

Superior Websites for Insurance

We work with all types of insurance providers – from life insurance to cyber insurance and everything in between. As an insurance company, your website visitors are looking for signs of trust, credibility and simplified information to easily understand what you offer and what the next steps are. At Azuro, we help you with all aspects of achieving that goal – from the design aesthetic and content quality to the user experience and SEO/GEO.

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We're a Verified Leader in Web Accessibility for Insurance Companies

AccessibilityChecker.org has recognized Azuro Digital as a verified web agency for accessible websites. Accessibility laws like ADA and AODA are increasingly enforced. By partnering with Azuro, not only will you avoid fines, but you'll also attract a whole new audience to your site.

FAQs

Your Questions, Answered

In insurance web design, you must simplify complex products while building trust in an industry notorious for confusion and fine print. Here’s what drives quote requests and policy sales:

Implement instant quote tools as your centrepiece. The instant quote is your primary conversion point. Create sophisticated calculators providing accurate estimates within seconds for auto, home, renters or other products (in exchange for their email address). Make them genuinely instant – not “get a quote” forms that simply capture leads for callbacks. Use smart form logic showing or hiding questions based on previous answers. Include coverage education within the flow with tooltips explaining liability limits or deductible impacts. Offer side-by-side comparisons showing how coverage adjustments affect premiums. Save progress automatically. For complex products like life insurance where instant quotes aren’t feasible, explain why and offer expedited timelines: “Personalized quote within 24 hours.”

Create dedicated pages for every insurance product type. Auto, home, life, renters, umbrella, business – each needs a comprehensive page with product-specific information, coverage explanations, typical costs and relevant quote tools. Explain coverage types clearly: for auto, detail liability, collision and optional add-ons. Address common questions: “What’s not covered?” Include state-specific requirements. Use clear, jargon-free language throughout – insurance terminology confuses most consumers. These detailed product pages attract SEO traffic and educate prospects before purchase decisions.

Simplify claims filing with digital processes. Claims handling determines satisfaction and retention. Create prominent, easy-to-find claims centres accessible from every page. Design streamlined digital filing allowing 24/7 claims reporting without phone calls. Implement step-by-step processes with progress indicators. Allow photo uploads directly from mobile devices. Provide claim status tracking where policyholders monitor progress and see payment timelines.

Display transparent pricing and discount information. Be clear about what affects premiums: driving record, credit score, location, coverage limits. Prominently list all available discounts: multi-policy bundling, safe driver, good student, home security. Quantify discount impacts when possible: “Save up to 25% by bundling.” Create discount checklists or savings calculators.

Build educational content demystifying insurance. Explain how insurance works, why coverage matters and how to evaluate adequate protection. Create glossaries defining terms in plain language. Develop comparison content: “Term vs. Whole Life Insurance Explained.”

When you combine instant quoting, product clarity, simplified claims and pricing transparency, you build trust that converts shoppers into policyholders in an industry where confusion typically reigns.

As a results-driven web design agency, we focus on generating revenue for our insurance clients.

We believe that the purpose of web design is not only to create something beautiful, but to create something that will increase your volume of leads & sales.

To deliver a strong return on your investment, we prioritize industry research, search engine optimization, compelling copywriting, conversion rate optimization, and creating a user experience that drives engagement.

We consistently win design awards from platforms like DesignRush, WebAwards, CSS Design Awards and more, but we’re prouder of the bottom-line results that we achieve for our clients.

We’ve accumulated over 100 five-star reviews on platforms like Clutch and Google, and our clients love to talk about the measurable results that they’ve achieved with Azuro.

We treat our clients like partners every step of the way!

We typically use WordPress to develop insurance websites. WordPress is by far the most popular website builder in the world – and for good reason. It’s flexible, fast, secure, open source and easy to use.

While we use WordPress in most cases, we also use Webflow for some projects.

All of our designs are custom-made, fully accessible and responsive across all devices and screen sizes. If you’re seeking a top-tier website that stands out from competitors, we’ve got you covered!

While many of our web design clients are insurance companies, we also provide web design services for many other industries such as manufacturers, physicians, real estate developers and more. We deliver custom solutions that are catered to the unique needs of each client. We act as a true partner on all projects and form long-lasting relationships.

Yes, we do this for many insurance clients. While we maximize your ROI as much as possible from the beginning, it’s always best to conduct ongoing A/B split testing upon the launch of a website. That way, we can test different versions of your website in order to collect data and make changes based on what actually performs best. We set up comprehensive analytics to measure traffic and conversions, allowing us to make smart decisions and maximize your insurance website’s results on an ongoing basis.

Insurance Web Design Project

Check Out Our Recent Work!

Park Shield Website Screenshot
Park Shield Website Screenshot
Park Shield Website Screenshot

Park Shield

Park Shield is an insurance provider for owners of manufactured home communities, with over 1,400 clients across the US. They hired Azuro Digital to design and develop a clean, modern, SEO-focused website.
Park Shield Logo

“Our website’s conversion rate and search engine traffic have both gone up with Azuro. We’re getting more contact form submissions and more clients from our site. It’s well-designed and perfectly structured. Really gives the right impression.”

Matt headshot

Matt Hansen

Director of Analytics at Park Shield

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