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Case Study: TopMercury

Daniel Houle, Author

About The Client

TopMercury is a top rated marketing agency that specializes in paid advertising on social media platforms such as Facebook, Instagram, TikTok, and more. Their agency is a Certified Meta Business Partner and a Certified Google Partner.

The Problem

TopMercury’s old website wasn’t impressive enough. The design was sloppy and wasn’t up to par with today’s clean, modern aesthetic that is expected from high-end marketing agencies. TopMercury had also changed several of their services and needed to add and remove some pages. They also wanted to redo most of their written content, so they also hired us for copywriting services. We wrote a large portion of the content throughout the site.

The Objectives

  • Achieve a clean, modern design that is expected from upscale marketing agencies. The aesthetic of the desired design is also comparable to what SaaS companies do
  • Restructure their pages
  • Rewrite their content
  • Optimize the website for conversions

The Solution

We started by doing industry research on the top marketing agencies and the top SaaS companies in the world in order to get design inspiration and to ensure that TopMercury’s website was even better than their fiercest competition. After a long process of brainstorming and wireframing, we implemented a design that would be truly unforgettable in the minds of their website visitors. Here’s a screenshot of the top of their homepage:

Throughout the website, we wrote the content in a way that would keep the visitor engaged and motivated to read more and/or contact TopMercury’s team. We used catchy headlines and conversational language to keep the reader interested. We also leveraged a ton of social proof throughout the site in the form of client logos, certification badges, testimonials, and statistics.

The Results

TopMercury is not only experiencing an increase in new clients, but they’re also experiencing an increase in the quality of their clients. This is because most high-end clients will only trust agencies that have upscale brand images. Adam Lawrence, the founder of TopMercury, is thrilled with the bottom line results achieved ever since his firm partnered with us. Going forward, Adam will often serve as a phone reference for Azuro Digital.